Optimize E-commerce Earnings with Wayward — New Partnerships Announcement.
We are thrilled to announce our new partnership with Wayward (formerly Content Connections), an e-commerce optimization tool for publishers.
Wayward provides incremental e-commerce revenue with automation and analytics for both Amazon Attribution and Amazon Associates. Wayward’s link optimization javascript automatically scans your commerce content and selects the highest-earning Amazon tag — whether that’s Attribution, Associates, or a Creator Connections campaign. You get higher revenue-per-click without having to manually manage or update links.
This tool is for publishers who regularly produce e-commerce content and want to elevate their affiliate marketing strategies. As a SHE Media Collective member, you can now access Wayward as one of our Beyond the Banner products.
How Wayward Works
Wayward is designed to maximize publishers’ affiliate revenue by automatically optimizing all eligible links for the highest revenue-per-click (RPC), for Amazon Attribution, Amazon Associates, and Creator Connections. They provide detailed performance analytics, support third-party integrations, and eliminate the need for manual link management. As an Amazon Ads verified partner, they also ensure full compliance with current policies and quickly adapt to changes, helping publishers stay compliant while maximizing earnings.
What’s New with Wayward
Wayward brings deeper data infrastructure, enhanced analytics, and access to exclusive brand campaigns. With everything running automatically in the background, your links simply earn more.
This is one of the easiest ways to unlock incremental revenue from the content you’re already creating.
Who is this for?
The Wayward program is designed for publishers who consistently produce e-commerce content and are looking to boost their revenue. It's an ideal fit for those who publish e-commerce affiliate articles daily. If this matches your publishing approach, sign up below, and we’ll be in touch!
The SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.